Name：Chen Hongyan

JobTitle：associate professor

School：Collegeof Art and Design

ResearchDirection：Advertising creative design, brand planning and design, culturalcommunication

PhoneNumber：18918976948

Email：chyan77@sina.com

Introduction：

Chen Hongyan, female, born in1977, is an associate professor at the College of Art and Design, ShanghaiUniversity of Engineering Science. She is the head of the AdvertisingDepartment and has previously served as a high-level researcher at the ShanghaiInternational Design Innovation Research Institute of Tongji University. She isalso a trainer for the Advertising Professional Qualification Level of theShanghai Advertising Association. Since 2024, she has been serving as aprofessional judge for the Shanghai division of the National College StudentAdvertising Art Competition. From 1999 to 2003,she worked as a journalist andeditor for the Changjiang Daily, Three Gorges Evening News, Fujian TelevisionNews Channel, Fuzhou Daily, and Liberation Daily Group's News Evening News. Shepublished and broadcasted over 50 news works, which have won the ChangjiangDaily News Award multiple times. She started teaching at Shanghai University ofEngineering Science in 2003 and have published over 50 academic papers, includingCSSCI Published 7 papers in core journals of Peking University, led andparticipated in 6 vertical research projects at the provincial and municipallevels, 5 horizontal research projects, compiled and published 3 textbooks,obtained 15 utility model patent authorizations and software copyrights, guidedstudents to participate in the "National College Student Advertising ArtCompetition", "Golden Calf Award", "Academy Award","Shanghai College Student Public Service Advertising Competition",Milan Design Week Excellent Works Exhibition of Chinese College DesignDiscipline Teachers and Students, "Huichuang Youth" Shanghai CollegeStudent Cultural and Creative Works Exhibition Activity, etc., won more than200 national and provincial awards, and guided students' works to be selectedfor the Milan International Design Exhibition in Italy, and won the title of"Excellent Guidance Teacher" in exhibitions such as the GrandAdvertising Competition, Public Service Advertising Competition, Academy Award,Milan Design Week, Oriental Design Award, etc. More than 20 times.